When God Says Yes, But Not Yet: My Journey Toward Entrepreneurship
- Brittany Rutledge

- 1 day ago
- 3 min read
Has God ever shown you something so clearly that you knew it was Him, only for Him to say, “Not yet”?

If I’m being honest, those moments stir up a mix of emotions in me. On one hand, there’s joy because God revealed something beautiful. On the other hand… impatience, because I want what He showed me to happen now.
But I’m learning that God often reveals things in parts. He doesn’t always provide the full blueprint, the timeline, or the how. And that’s where faith stretches us. Will we trust Him when He says yes, just not right now?
For as long as I can remember, I’ve wanted to be a full-time entrepreneur. Even as a little girl, I knew I wanted to own a business. I didn’t know what kind, but the desire was always there, planted deep in my heart.
In 2011, I founded a nonprofit organization serving high school students, helping prepare them for the real world. We also supported parents with resources to help their children succeed. That experience shaped me in ways I didn’t fully understand at the time. It developed my leadership, my resilience, and my sense of purpose.
Years later, I launched other businesses and eventually stepped into full-time entrepreneurship for a little over a year. And honestly? It felt like I was living my dream. I was doing work I loved. I was traveling. I had freedom.
But then reality set in.
Money started running low. And if you know me, you know I enjoy nice things (laughs). Suddenly, the excitement of entrepreneurship collided with financial pressure. Passion alone wasn’t paying the bills
So I did something that felt like a step backward: I got a job. Looking back, it wasn’t a setback. It was provision. It was preparation. It was God sustaining me while quietly building things in me that I didn’t yet see.
Fast forward to 2025. I was having a conversation with a friend, and somewhere in that dialogue I said something that surprised even me:
“I know I’m going to be a full-time entrepreneur… but I know I’m not ready.”
The moment the words left my mouth, I paused. Because that level of clarity hadn’t come from my mind, it came from the Holy Spirit.
Since my glimpse of entrepreneurship back in 2018, I’ve understood something many people don’t talk about: working for yourself is not the “easy way out.” It’s harder. Much harder.
There’s strategy, planning, financial management, taxes, decision-making, problem-solving, and constant responsibility. Yes, you can hire help, but that requires resources. And in this economy, everything costs.
Most of us love the execution part, creating, building, doing. But entrepreneurship demands far more than technical skill. It demands discipline, emotional endurance, patience, and stewardship.
After that conversation, I felt an unexpected peace. Instead of frustration, I felt seen.
God wasn’t withholding the dream. He was protecting me. He was refining me. He was lovingly saying, “Yes… but not yet.” And that realization changed everything.
It reminded me of the Israelites in Exodus 13:17–22. When God led them out of Egypt, He intentionally took them the longer route. Not because He was indecisive. Not because He was cruel. But because He knew the shorter path would lead them straight into war, and they weren’t ready.
God’s detours are not punishments. They are protection. Sometimes the delay isn’t denial, it’s development. Sometimes “not yet” is actually grace. So if you find yourself holding onto a promise that hasn’t manifested yet, I want to encourage you:
God hasn’t forgotten. God isn’t teasing you. God is preparing you. And His timing is never late.
What You Can Take From My Story
Just because God shows you a glimpse doesn’t mean you move ahead of Him
Trust God’s timing, His perspective is eternal, ours is limited
The longer route may actually be the safer route
A delay doesn’t mean denial; sometimes it means protection
Preparation seasons are just as sacred as arrival seasons




“Yes, but not yet” that resonates. For years I have known I’m supposed to write a book. However, every time I sit down to write, nothing comes. Until a few months ago. I finally received from the Holy Spirit the vision. What I’m supposed to write. The waiting is hard. But oh so worth it when it falls in line with God’s plan.