CAN'T GIVE UP NOW: EMBRACING PURPOSE, VULNERABILITY, AND GROWTH
- Brittany Rutledge

- 4 days ago
- 2 min read
Have you ever had a moment where it feels like your life is playing out in a song? Well, that’s exactly how I feel right now. The song stuck in my head? “Can’t Give Up Now” by Mary Mary. As I relaunch my personal brand, I’m flooded with emotions—excitement, anticipation, and yes, moments of complete overwhelm. This relaunch feels different, deeper, and more intentional than anything I’ve done before. I’m stepping fully out of my comfort zone, and it’s exhilarating… and scary.

If you’ve been following me for a while, you’ve seen me pivot through a nonprofit, consulting and coaching, a coffee business, and multiple personal brand rebrands. You might even remember when I was a full-time entrepreneur. But this time feels different. This time, I’m diving into my personal life, sharing my day-to-day, and being vulnerable in ways I’ve never been before.
As I juggle finalizing products, handling behind-the-scenes logistics, and planning social media, I often find myself in pep talks with myself. I keep repeating the words from Mary Mary:
"I just can't give up now, I've come too far from where I started from. Nobody told me the road would be easy. And I don't believe He's brought me this far to leave me."
There are moments when fear almost wins. I even hesitated to pray about how I was feeling because I knew God would challenge me to step further, to trust Him more, and I wasn’t sure I was ready for that. And then it happened, just now as I was writing this blog—I heard Him say: “You knew one of your gifts was teaching.”
At first, I wanted to cry and laugh at the same time. Seriously. I giggled, shook my head, and thought, “Okay, Lord, you’re right. I knew that, but I didn’t know it would be this way.” I had imagined teaching in a classroom or in a traditional setting. I didn’t know I’d be teaching through life experiences, devotionals, and building community. But here we are. His plan is bigger than mine, and often, it looks nothing like what I expect.
Then He reminded me again: “You love to write, use it for My glory. Use it to advance the Kingdom.” And I felt this mix of peace, excitement, and a little holy terror. The truth is, every gift we have is meant to serve others and glorify God. Your purpose doesn’t need a label—it just needs your obedience.
So here I am, overwhelmed and humbled, sharing this journey with you. I’m learning to listen more, trust more, and let God’s plan unfold, even when I don’t fully understand it. If you’re reading this and feeling that same mix of emotions like fear, excitement, uncertainty—know that you are not alone. God has placed gifts in you for a reason, and even when it feels scary, He is guiding you step by step.
I’m so excited to go on this journey with you. Be sure to subscribe to this blog and check back weekly for new posts—let’s grow together, one step at a time.

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